How (not) to host a launch party

September 29, 2009 in News by Alastair Otter

Microsoft is ramping up its buzz machine for the launch of Windows 7 on October 22 and, as part of its effort to get word-of-mouth marketing going, is urging users to host Windows 7 “launch parties”. And just to make sure that users get it right the company has released a video giving party-hosts tips for throwing the best party. The video is a mix of good demographics, bad acting and disturbingly cheerful people so you have been warned.

The open source community regularly throws launch parties to mark new releases of their favourite distribution. Somehow Microsoft has tried the same thing but misses the point horribly.

[youtube 1cX4t5-YpHQ]

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